© Copyright 2022 FP2, LLC
STARTED
Amazon best-selling book FIREPROOF: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable, delivered to your doorstep! Purchase it for your favorite law student, or for your entire firm – or any type of growing business owner.
Amazon best-selling book
Attract More Clients, Earn More Money, and Enjoy Newly Found Freedom.
What PEOPLE say about the book
"Among the most important books of my life. This book was gifted to me on Friday. By Sunday it was complete, filled with annotations. It's now Tuesday evening and I have made significant progress on a re-evaluation of my law firm using the principles and considerations eloquently articulated therein. My team and I are extremely energized to implement these vital practices to grow the firm to an extent we never realistically believed we could. Highly recommended for attorneys and business owners alike! (But not my competition—they can continue doing things the old-fashioned way)."
Beilal Chatila
"Fireproof is a great must-read, especially for law firm owners. It’s entertaining and, more importantly, it’s very informative and provides a no-nonsense, if not revolutionary, way to run your business. Read this book now!"
Rob McLendon
"Through his own ups and downs, Morse offers a roadmap for success on how to build and scale a modern law firm. The book has rich stories, surprising twists, and practical approaches to growing your own firm. It is very readable – touching at times and funny at others. Also, there are really good lessons here for non-lawyers, too, on how to build successful teams and companies. I think the fireproof metaphor is excellent, especially in the context of these unprecedented times. I'm going to buy extra copies of the book for a few friends who run law firms. Highly recommend."
Joshua Linkner
"This is a must-read for any lawyers (or business owners for that matter) looking for a blueprint on how to take things to the next level. Mike has reached the pinnacle of success in the legal world and, in this book, demonstrates a lot of candor regarding the challenges he's been able to overcome, providing incredible insights along the way. He takes the time to break down many of the specific strategies that got his firm to where it is as well as what he's doing today. FIREPROOF provides exceptionally practical and timely guidance for those looking to dominate their market. I cannot recommend it highly enough."
Neil Zemba
"I feel so strongly about this book and this story that I think every lawyer should pick it up, especially as we navigate the difficulties in our profession and our firms during the coronavirus situation. I'm responsible for a number of employees in a law firm in Massachusetts, and this book just blew me away. It not only reinforced elements that I knew (even if I have been hesitant to incorporate them), but also shed light on things that I had simply not done. It won't be easy, but I even started to think of ways in which I could adopt some of the things that Mike discusses throughout the book in real time. I know much of it will be a work in progress, but there is a simple roadmap laid out in this book that could benefit everyone who works in the practice of law. Could not recommend this book highly enough."
Joseph Roche
"Reading this book made me come to reality. It made me take a really hard and honest look at the way we do things. So far, I've only been able to make a few changes in my law practice related to what I learned from FIREPROOF. The results were like pyrotechnics. I'm actively reviewing and making more changes and am seeing major results. Don't just buy the book – implement the advice and take your practice places you only dreamed about."
Jason A. Waechter
"Ever wonder if there is a roadmap for the success of a plaintiff's personal injury law firm? Such a book exists. In their book, authors Mike Morse, Esq., and John Nachazel, leave no stone unturned. Morse and Nachazel reveal the secrets to running a law firm as a business. This book should be mandatory reading for lawyers and aspiring lawyers. FIREPROOF is worth its weight in gold."
John Fisher
“Anecdotes and vignettes about the Mike Morse Law Office woven together with sound business and marketing principles that can serve law firms – or probably any firms – that are seeking growth and stability.”
M. Goodrich-Stuart
Review 7/25/20
“A must read and should be on the required reading list for all law school students. Perfect gift for the attorney in your life! Secure your copy now, read, and apply…see you in the Winner’s Circle!”
JAR
Review 7/29/20
“If you have an 800 pound marketing gorilla in your market, don’t give up. Order this book and learn how it can be done. I wish I had this book 45 years ago when I started my law practice.”
Brent Adams
Review 7/6/20
“As the founder of my own personal injury law firm, I am constantly seeking new ways to make us better. This book provided invaluable guidance in clear, concise and easy to apply lessons and principles. I am a huge fan.”
Amazon
Review 7/14/20
“I picked up FIREPROOF during the pandemic and read it in one sitting after reading Michael Morse’s amazing letter to his team. That letter and FIREPROOF set my firm on the path to quadruple our revenue from January 2020 to December 2020. FIREPROOF is my best Amazon purchase ever and, being from Seattle, we are Amazon-obsessed!!"
Elise Buie
Review 8/16/20
What PEOPLE say about the book
"Among the most important books of my life. This book was gifted to me on Friday. By Sunday it was complete, filled with annotations. It's now Tuesday evening and I have made significant progress on a re-evaluation of my law firm using the principles and considerations eloquently articulated therein. My team and I are extremely energized to implement these vital practices to grow the firm to an extent we never realistically believed we could. Highly recommended for attorneys and business owners alike! (But not my competition—they can continue doing things the old-fashioned way)."
Beilal Chatila
"Fireproof is a great must-read, especially for law firm owners. It’s entertaining and, more importantly, it’s very informative and provides a no-nonsense, if not revolutionary, way to run your business. Read this book now!"
Rob McLendon
"Through his own ups and downs, Morse offers a roadmap for success on how to build and scale a modern law firm. The book has rich stories, surprising twists, and practical approaches to growing your own firm. It is very readable – touching at times and funny at others. Also, there are really good lessons here for non-lawyers, too, on how to build successful teams and companies. I think the fireproof metaphor is excellent, especially in the context of these unprecedented times. I'm going to buy extra copies of the book for a few friends who run law firms. Highly recommend."
Joshua Linkner
"This is a must-read for any lawyers (or business owners for that matter) looking for a blueprint on how to take things to the next level. Mike has reached the pinnacle of success in the legal world and, in this book, demonstrates a lot of candor regarding the challenges he's been able to overcome, providing incredible insights along the way. He takes the time to break down many of the specific strategies that got his firm to where it is as well as what he's doing today. FIREPROOF provides exceptionally practical and timely guidance for those looking to dominate their market. I cannot recommend it highly enough."
Neil Zemba
"I feel so strongly about this book and this story that I think every lawyer should pick it up, especially as we navigate the difficulties in our profession and our firms during the coronavirus situation. I'm responsible for a number of employees in a law firm in Massachusetts, and this book just blew me away. It not only reinforced elements that I knew (even if I have been hesitant to incorporate them), but also shed light on things that I had simply not done. It won't be easy, but I even started to think of ways in which I could adopt some of the things that Mike discusses throughout the book in real time. I know much of it will be a work in progress, but there is a simple roadmap laid out in this book that could benefit everyone who works in the practice of law. Could not recommend this book highly enough."
Joseph Roche
"Reading this book made me come to reality. It made me take a really hard and honest look at the way we do things. So far, I've only been able to make a few changes in my law practice related to what I learned from FIREPROOF. The results were like pyrotechnics. I'm actively reviewing and making more changes and am seeing major results. Don't just buy the book – implement the advice and take your practice places you only dreamed about."
Jason A. Waechter
"Ever wonder if there is a roadmap for the success of a plaintiff's personal injury law firm? Such a book exists. In their book, authors Mike Morse, Esq., and John Nachazel, leave no stone unturned. Morse and Nachazel reveal the secrets to running a law firm as a business. This book should be mandatory reading for lawyers and aspiring lawyers. FIREPROOF is worth its weight in gold."
John Fisher
“Anecdotes and vignettes about the Mike Morse Law Office woven together with sound business and marketing principles that can serve law firms – or probably any firms – that are seeking growth and stability.”
M. Goodrich-Stuart
Review 7/25/20
“A must read and should be on the required reading list for all law school students. Perfect gift for the attorney in your life! Secure your copy now, read, and apply…see you in the Winner’s Circle!”
JAR
Review 7/29/20
“If you have an 800 pound marketing gorilla in your market, don’t give up. Order this book and learn how it can be done. I wish I had this book 45 years ago when I started my law practice.”
Brent Adams
Review 7/6/20
“As the founder of my own personal injury law firm, I am constantly seeking new ways to make us better. This book provided invaluable guidance in clear, concise and easy to apply lessons and principles. I am a huge fan.”
Amazon
Review 7/14/20
“I picked up FIREPROOF during the pandemic and read it in one sitting after reading Michael Morse’s amazing letter to his team. That letter and FIREPROOF set my firm on the path to quadruple our revenue from January 2020 to December 2020. FIREPROOF is my best Amazon purchase ever and, being from Seattle, we are Amazon-obsessed!!"
Elise Buie
Review 8/16/20
GET THE INTRODUCTION FREE
We know you will benefit from the roadmap of business principles found in FIREPROOF, so we would like to offer the introduction FREE! Download here and start running your law firm as a successful business today.
