Foreword

Find information about EOS and Gino Wickman’s books, “Traction” and “Rocket Fuel” here

Introduction

Get worksheets and best practices here

Chapter 1: Know Thyself

  • “Scaling Up” by Verne Harnish
  • “Built to Last: Successful Habits of Visionary Companies” by Jim Collins and Jerry Porras
  • “Make Your Values Mean Something” by Patrick Lencioni,
  • “Start with why” and “The infinite game” by Simon Sinek

Chapter 2: Hiring, Firing, and Paying

  • Wonderlic test, CBI test, Enneagram test
  • Wechsler Test
  • Prevue Assessment
  • Kolbe Index
  • Predictive Matching Morey Stettner
  • “Beyond Smart: Lawyering with Emotional Intelligence” by Ronda Muir
  • Primedto Perform: How to Build the Highest Performing Cultures through the Science of Total Motivation” by Neel Doshi

Chapter 3: The Legal Jumbotron

  • Get your free white paper and a basic Excel spreadsheet that will help you on your journey to setting up your jumbotron here

Chapter 4: Run Your Business Like Your Biggest Case

  • Learn more about CasePacer
  • “Radical Candor” by Kim Scott

Chapter 5: Cherry Garcia Beats Vanilla

Conclusion:
He Who Represents Himself Has a Fool for a Client.

What others say about us

“Mike Morse has turned his law firm into a powerhouse business. I have witnessed his amazing success firsthand as his EOS implementer for the last 12 years. Every law firm should be learning and applying his best practices.”

Gino Wickman
Author of Traction and creator of EOS

“Mike’s business instinct is impressive and his marketing and advertising is literally the best and most compelling I have ever seen.”

Keith Givens, managing shareholder
The Cochran Firm

“I have witnessed Michael and John consistently achieve explosive and controlled growth. Adopting their best practices has transformed my law firm. Professionally, my results have never been better and personally, I have never been happier. Every lawyer that wants to run a better business should read this book.”

Darren Findling, president and founder
The Probate Pro, PLC

“Mike Morse is a relentless innovator; the most creative mind I’ve seen in the legal field. His proven methodology to build a fireproof firm has fueled incredible success, and will do the same for you. I highly recommend Fireproof, which is sure to become the definitive model for building and growing a successful practice. You owe it to your partners and clients to read and embrace it.”

Josh Linkner, 5-time tech entrepreneur,
New York Times best-selling author, venture capital investor

“Mike Morse has turned his law firm into a powerhouse business. I have witnessed his amazing success firsthand as his EOS implementer for the last 12 years. Every law firm should be learning and applying his best practices.”

Gino Wickman

Author of Traction and creator of EOS

“Mike’s business instinct is impressive and his marketing and advertising is literally the best and most compelling I have ever seen.”

Keith Givens, managing shareholder

The Cochran Firm

“I have witnessed Michael and John consistently achieve explosive and controlled growth. Adopting their best practices has transformed my law firm. Professionally, my results have never been better and personally, I have never been happier. Every lawyer that wants to run a better business should read this book.”

Darren Findling, president and founder

The Probate Pro, PLC

“Mike Morse is a relentless innovator; the most creative mind I’ve seen in the legal field. His proven methodology to build a fireproof firm has fueled incredible success, and will do the same for you. I highly recommend Fireproof, which is sure to become the definitive model for building and growing a successful practice. You owe it to your partners and clients to read and embrace it.”

Josh Linkner, 5-time tech entrepreneur,

New York Times best-selling author, venture capital investor

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