Welcome to
FirePROOF
Coaching
Don’t settle for running a great law firm, run an exceptional business. Together, we can take your law firm from 7 to 8 or even 9 figures using the SAME proven strategies we used to grow our law firm from $17 million to $200+ million in settlements and disbursements.
Apply Now
We help law firms
grow and scale their business
Are you hitting the ceiling? Is your hard work delivering the rewards you deserve? Are you eager to embrace a life of prosperity and personal growth? Mike Morse understands these challenges firsthand. By adopting a growth mindset as a business leader, he maximized both his career and personal satisfaction. Now, it’s your turn. Transform your law firm and ignite your success with a Fireproof Coach by your side. Join us and be the next success story!
FirePROOF coaching includes
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Summits
Two in-person conferences each year with the entire Fireproof community Each Summit is two+ days long. These meetings connect you with a network of law firms who are dedicated to helping each other grow. The location is Scottsdale, AZ in the Spring and Detroit, MI in the Fall.
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Quarterly Meetings
A 6-8-hour meeting that occurs every ninety days to review and update your firm’s Short, Mid, and Long-Term Plans. At each quarterly we will check the health and operations of your firm, and to discuss all significant issues or opportunities.
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Weekly Meetings
A 90-minute meeting that occurs weekly to review your data and your quarterly goals, to provide staffing and firm updates to all members of the leadership team, to discuss any issues or opportunities, and to identify any actionable items that must occur in the next week to give the firm clarity, alignment, and accountability.
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Key Lessons
Unlock 14 Key Lessons taught by Mike Morse and John Nachazel guiding you through their proven method. This includes access to the real policies, procedures, forms, and tools used by the Mike Morse Law Firm. There is no need to reinvent the wheel!
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Community Calls
You and your leadership team will be invited to our monthly Fireproof Community Calls. We select meaningful topics based on the issues our clients are facing and provide a learning and networking opportunity for our entire Fireproof community.
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New Technology
You’ll have access to Ninety software, the same tool Mike Morse Law Firm used to scale. With Ninety, you’ll organize your firm’s goals, plans, and meetings, and Fireproof will cover any software updates while you’re a client.
How to join
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1
Fill Out Form
Click “Get Started” below to apply for a Fireproof Coaching membership.
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2
Discovery Call
Complete discovery interview with Fireproof Coaching team member.
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3
Start Your Journey
Begin growing your firm with the help of our Fireproof Coaches.
The FirePROOF Coaching
Difference
Do you need to improve the business side of your law firm? You’re not alone. Mike once faced the same challenge. Today, Mike Morse Law Firm ranks in the top 1% of law firms nationwide and is the largest personal injury firm in Michigan. We’ve made the mistakes, learned from them, and can help you unlock the next level of growth. Get expert guidance and proven strategies, you don’t have to do this alone.
The pros behind it all
Our coaches are experts in the legal industry, bringing years of experience and hard-earned insights to help you take your firm to the next level.
Tap Image for Bio
Mike Morse
As the owner and operator of Michigan’s largest personal injury firm, Mike Morse has won over $1 billion for his clients. After founding the firm in 1995 and building it into a $240 million business, he is now a sought-after speaker, sharing his first-hand experience to help other attorneys achieve next-level success and get their work-life balance back.
John Nachazel
John Nachazel has a BS in Finance from Miami University and an MBA from the University of Michigan. He joined Mike Morse Law Firm as Chief Operating Officer in 2008, and after 20 years in sales and marketing, including 13 years at R. L. Polk & Company and 6 years at Ford Motor Company. He applies his business acumen from the automotive to the legal industry, innovating law firm management.
Kate Nachazel
Kate Nachazel helps law firms grow with proven systems and processes. Her tools are tailored to your firm’s unique culture and practice areas, helping you acquire more cases and manage increased volume. By partnering with Kate, your firm can achieve greater efficiency and success.
Perry Schneider
Perry Schneider has over 25 years of experience in Personal Injury, Real Estate, and Social Security Disability law. As an attorney at the Mike Morse Law Firm, he’s led teams, streamlined processes, and mentored his peers. Schneider also works as a business coach, helping law firms optimize their operations.
Jennifer Harvala
Jennifer Harvala is the Chief Learning Officer and Head of Pre-Litigation at the Mike Morse Law Firm, contributing over 20 years of expertise. She also serves as Senior VP of Operations and Senior Business Coach at Fireproof Performance. Jennifer has revolutionized learning with a new management system, and promotes employee-focused leadership.
David Bauer
David Bauer is an expert in people management, with a strong focus on leadership development and team training. As an Accountability Coach at Fireproof, he helps law firms improve communication, streamline operations, and build more loyal, efficient teams. With a practical, results-oriented approach, David designs tailored strategies to boost productivity.
Melissa Martin
Melissa Martin plays a key role at Fireproof Performance, specializing in executive administration and organizational support through the Entrepreneurial Operating System (EOS). She helps teams improve accountability and performance by applying Fireproof principles, ensuring they operate efficiently and achieve lasting success.
Robert Bowers
Robert Bowers is a dynamic business professional with expertise in operations, finance, HR, and facilities management. Rising from HR Generalist to C-suite executive, he excels in data-driven, people-focused initiatives that foster a growth-oriented culture.
Frequently Asked Questions
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How does Fireproof coaching differ from other coaching programs?
Our team knows what it takes to build and operate a successful law firm because we’ve done it ourselves. We bring our subject matter expertise to your unique law firm to help you build the law firm of your dreams quicker. The Fireproof Coaching process leverages proven systems that our own team has perfected over years of experience. Fireproof Coaching gives firms the clarity, alignment, and accountability infrastructure to grow intentionally. -
What kind of commitment is required?
There are no long-term commitments. You’re free to end services at any time—our goal is to provide value, not lock you in. -
What results can I expect?
Because our coaching team begins each client journey with a vision building day, we tailor our strategies uniquely to your firm’s desired outcomes. Our clients frequently note improvements in profitability, team efficiency, and operational clarity as high priority goals. The Fireproof Coaching team is dynamic. We pull from our experience to help you tackle issues like; getting cases in the door, hiring the right people, compensating attorneys, data analysis, and more. Our track record includes helping law firms break out of stagnancy and achieve transformative growth. Most firms see results in stages based on the lifecycle of their cases. -
Who will I be working with?
You’ll be working with our coaching team, which consists of experts in the legal industry, trained in the same proven strategies used to grow our law firm from $17 million to $200+ million in settlements and disbursements. Our coaches bring a wealth of knowledge and insights, having helped hundreds of law firms navigate growth challenges. You can meet our coaches here. -
Can I choose specific areas to focus on?
Absolutely! Fireproof Coaching is tailored to address the unique challenges law firms face. Whether you want to enhance your marketing strategies to stand out in a competitive market, improve your intake process, or document your core values, we’ll customize our approach to meet your specific priorities. The Fireproof client process includes regular meetings between our coaching team and your leadership team. All executive-level leaders are invited to attend these meetings to scale the impact of your firm’s vision. -
Is there support between sessions?
Yes, you’ll have access to ongoing support, resources, and materials between sessions to keep momentum going and ensure your questions are answered. You’ll also get access to a community Gaggle, where all firms receiving coaching services can ask questions and share resources. Mike and our other coaches regularly share valuable information in this space, ensuring you stay informed and supported. There are monthly community zoom calls on topics like intake, AI in the legal field, social media marketing, leadership development, and more. -
What’s the difference between Fireproof Coaching and Masterminds, and how do I know which one is right for my firm?
Both Fireproof Coaching and Masterminds are designed to drive growth and break through plateaus in your firm, but they offer distinct experiences to fit different needs and goals.- Fireproof Coaching is a one-on-one, highly personalized experience that’s tailored to the specific needs of your firm. In coaching, you’ll work closely with our expert team who help you identify challenges, set goals, and implement strategies unique to your firm’s current situation. This option is ideal for law firm owners looking for individualized guidance to tackle specific areas of their practice and who want dedicated support through each phase of growth.
- Fireproof Masterminds offer a collaborative group setting where you join like-minded law firm owners who share similar goals. Masterminds focus on collective learning, allowing you to gain insights and solutions from others in the group, with expert facilitation to guide discussions. This setting is best for those who thrive in a community environment and want a mix of peer support and strategic advice to move forward.
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How do I choose the right business coach for my law firm?
We believe that the mark of a great business coach is one who not only helps you develop strategies for growth but also supports you in implementing them effectively. -
Is Fireproof Performance’s coaching suitable for small law firms?
Maybe! Our rule of thumb for coaching is that firms with $2 million+ in revenue tend to see the most impact. If your firm falls below that threshold, please reach out–we are happy to talk. Check out our book or Fireproof Masterminds for additional offerings.
Ready to get started?
Contact us
Questions? To learn more about Fireproof Coaching, please reach out, and a member of our teach will help you start your journey.